The words of Crypto by the Bitsapiens team.

Value Curve

A Value Curve is a important Tool which can be used to show instantly where value is created within an organisation’s products or services, showing graphically how a company can create new market spaces and provide value to customers against competition.

The Value Curve shows the current competitive landscape in the marketplace as it exists today. This information allows you to see where competitors are heavily investing and how different products are being positioned to customers. Secondly, the Value Curve allows you to use this information to find market space, which does not compete with existing competitors.